"Parents residing in north London wants to find an exceptional and experienced instructor to guide their smallest child on his early path to growing into an English gentleman."
Upon seeing this advertisement, you might naturally miss the phrase "beginning" as mere figurative language.
However, it may be the most important part of this unusual job advert, as it aims to hire a teacher for a 12-month-old.
Many of responses have now been submitted since the unidentified family published their search for the £180,000 per year tutor, who must be "someone very special".
Over the last few weeks, the listing has received notice throughout the media, with several wondering why?
Innovative Idea
The CEO, CEO and founder of a global tutoring firm, which is assisting the family in their hunt, said that despite initial skepticism, he considered the idea "far sighted", and "innovative".
When he met the family, he said they understood the atypical character of their demand, and how early in age their son is.
However, they explained that they "were unwilling to delay any longer" to get a tutor, as they had held off until their firstborn was five, and by that age "cultural bias had already taken hold".
What exactly did the family mean by "cultural bias"?
It's "comprehensive", Adam replied. "How you eat, the manner you speak".
He explained the firstborn had absorbed "very nuanced, body language" from the family, and had taken on their cultural habits. The family told him they wished to avoid this pattern to recur with their infant.
The strategy: To bring in a UK tutor, who should speak with RP, to guide the baby from day one.
Natural Absorption
"Much of the development at the start here is somewhat osmotic," said the CEO.
It's through this subtle influence that the family are hoping the child will acquire the English characteristics they aim to cultivate.
He said the tutor must be an individual who studied at "the right kinds of schools – the same kinds of schools as the family plan to send their son to".
"The instructor simply needs to be the appropriate candidate, they'll be doing things they may not realize they're doing, effortlessly," he said.
Expense Not a Factor
The family told him the successful candidate should ideally also have familiarity of or passion in equestrian activities, skiing, artistic pursuits and music so as to influence the child in a broad spectrum of hobbies.
Additionally though, he stated the family hoped the tutor to enrol the child on a range of lessons so the child would be "horseback riding and learning an instrument by the time they are approximately three years old".
In the family's perspective, assisting their son develop into a "UK sophisticate" will result in achievement and create opportunities.
"Taking into account the advantages and disadvantages of that, because it's certainly a status symbol," he adds.
But, despite all this instruction in "English culture", might the child adopt so-called cultural bias from the multicultural family he resides with anyway?
"Yes", replied Adam. "The family realize this may not work, but they've simply adopted the perspective of, 'let's give it a go and let's go as quickly as we can', because the price of it is not a concern," he said.
Overly Optimistic
A number of in the tutoring industry who express those doubts.
Peter Cui, chief executive of a tutoring service, who provides personal educators, wrote that "the process of embracing two identities, or actually, discovering oneself, is something that must be grown into, not manufactured."
Peter explained that he had relocated from the Far East to the Britain at the age of seven, and had been raised experiencing and practicing two backgrounds. He continued to study at the University of Cambridge.
"The concept that an individual can serve as a representation of Britishness, someone who can somehow impart the characteristics of a UK sophisticate onto a infant child, seems to me idealistic and impractical," he commented.
"In my experience, having a typically UK tutor from babyhood will will not automatically produce the goal they desire.
"I did not have that kind of mentor, and nevertheless I have been fortunate enough to live numerous of the situations they desire for their son."
He added: "The truth is, self-identity cannot be forced from the outside; it must be selected, and it must be internally driven."
Buying Britishness
Naturally, UK identity is something the expert thinks can be taught – and marketed.
"I believe the reality that the world holds us in this regard is something that we should be cherishing|valuing|appreciating
