Users will soon have a new feature that enables them to lessen the volume of AI-made content appearing in their streams. This move comes as the platform revealed that it now features in excess of 1 billion content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread launch. This shift coincides with a surge in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Recent reports that nearly a tenth of the quickest rising video streams on another major platform only show AI-generated videos. A significant portion of this content is classified as mass-produced AI material, a phrase for substandard, mass-produced content that is often absurd or bizarre.
“We know from our community that many people enjoy content made with AI tools, including computer-generated images to educational videos, and we want to give people the power to adjust the amount of that, depending on their own choices,” commented a platform representative.
AI on the Platform
TikTok shared that there are now over a billion videos on its service tagged as artificially created. In total, over 100 m pieces of content are uploaded to the app every day, making AI content a relatively small part of its total content library.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI content they see by accessing the “manage topic” option in the platform and picking the AI content topic. Additional categories that are already be modified under the setting include news, fashion, beauty, and movement.
Platform Guidelines
TikTok’s rules mandate creators to tag “realistic” AI-made content, and it bans malicious AI impersonations of celebrities or emergencies. Any believable AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the platform will now attach an AI-generated tag to content created with its own AI tools, or identified by an collaborative effort for spotting content made by AI. This action is designed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2m awareness program for professionals and institutions to produce informative material about using AI responsibly. This program will assist non-profit groups dedicated to teaching computer science.
Moderation Strategy
The video-sharing app has justified its safety measures, following debate over intentions to lay off a large number of safety staff in the UK. It is planning to reduce hundreds of positions in its content moderation department in London, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.
A senior executive explained that human moderation would continue to be important, but automated tools can safeguard staff by removing the most harmful content prior to it is viewed by people. The company announced a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to the use of its AI tools.
It is vital to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is why a extensive automated help is making a difference process content quickly.”
